It’s not that small businesses don’t want to have products that would help their operations grow; it’s that they often don’t have the resources. According to the U.S. Small Business Administration, small business comprises 99.9% of all businesses throughout the country. That means if you’re a B2B (business-to-business) company, your primary focus is going to involve small businesses. Read more
Every business falls into a sales slump. But that doesn’t mean that you have to wait it out. Here are ten proven methods for boosting your sales and shaking off that slump.
1) Focus on Your Customers
Start by getting in touch with your customers and asking them questions about your product or service. By asking your customers and potential customers what they like and dislike about your business specifically as well as about your industry in general, you will be better prepared to give them what they want. You can also use that information to make all of your advertising more effective. Read more
Nobody likes to make a cold call. Working with a hot lead – that’s fun. Working with a warm lead? That’s not too bad, either. But cold calling? Some people would prefer a trip to the dentist.
The question is: is cold calling a waste of time, or does it actually work? According to Paul McCord, one of the most knowledgeable sales strategists in the business, most prospects are on the defensive when they take your call, which is not a good place to start. Read more