What Does Your Brand Mean to You? If You Don’t Know, Why Would Your Customers Care?

Customer experience is, arguably, one of the most important factors that can make or break a small business. If the customer experience is poor, most likely that business is going to flounder and, ultimately, fail. Eighty percent of small business fail within the first 18 months (Forbes), and many for some common reasons. One of those is poor brand development.

If the customer experience is positive, the reputation of that company expands and develops a positive brand.

While there are certainly international conglomerates that seem as though they couldn’t care less about customers and their experiences, small businesses thrive or fail based on what their customers experience, report, and say, even if they don’t say it to the company itself. Read more