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Tag: marketing

Cracking the Code on Selling to Small Businesses

Cracking the Code on Selling to Small Businesses

It’s not that small businesses don’t want to have products that would help their operations grow; it’s that they often don’t have the resources. According to the U.S. Small Business Administration, small business comprises 99.9% of all businesses throughout the country. That means if you’re a B2B (business-to-business) company, your primary

How to Create a Brand with a Story for Your Small Business

How to Create a Brand with a Story for Your Small Business

What Does Your Brand Mean to You? If You Don’t Know, Why Would Your Customers Care? Customer experience is, arguably, one of the most important factors that can make or break a small business. If the customer experience is poor, most likely that business is going to flounder and, ultimately,

Tips for Marketing Using Your Email List and Social Media

Tips for Marketing Using Your Email List and Social Media

Organically Make Your Email List Bloom … with the Ideal Combination of Ingredients! What’s the most effective way to generate solid leads and sales through an email list? Well, you do this by growing an organic list rather than purchasing one or simply having people sign up with their email

Why Your Small Business Should Be Using Modern Technology

Why Your Small Business Should Be Using Modern Technology

Getting ‘Smarter’ with Your Office How ‘smart’ is your office? Let me rephrase that … how technologically smart is your office? Innovation is a powerful force in the business world and if you’re not capitalizing on it, on the best, the latest, and the greatest technology today, you are falling

Top New Year’s Resolutions for Small Businesses

Top New Year’s Resolutions for Small Businesses

The New Year is a time for people to make changes in their life, usually for their betterment. It’s also an opportunity for many small businesses to step up their game and take a larger chunk of the proverbial pie from their competition. In order to be more successful, though,

How to Deal with Low Price Competitors

How to Deal with Low Price Competitors

Although it may seem like good business sense to lower your prices as a result of competition, this will often hurt your business. In addition to hurting your margin in the short term, the price slashing will actually make it difficult to raise your prices back to their regular rates