It’s not that small businesses don’t want to have products that would help their operations grow; it’s that they often don’t have the resources. According to the U.S. Small Business Administration, small business comprises 99.9% of all businesses throughout the country. That means if you’re a B2B (business-to-business) company, your primary focus is going to involve small businesses. Read more
What Does Your Brand Mean to You? If You Don’t Know, Why Would Your Customers Care?
Customer experience is, arguably, one of the most important factors that can make or break a small business. If the customer experience is poor, most likely that business is going to flounder and, ultimately, fail. Eighty percent of small business fail within the first 18 months (Forbes), and many for some common reasons. One of those is poor brand development.
If the customer experience is positive, the reputation of that company expands and develops a positive brand.
While there are certainly international conglomerates that seem as though they couldn’t care less about customers and their experiences, small businesses thrive or fail based on what their customers experience, report, and say, even if they don’t say it to the company itself. Read more
Getting ‘Smarter’ with Your Office
How ‘smart’ is your office? Let me rephrase that … how technologically smart is your office? Innovation is a powerful force in the business world and if you’re not capitalizing on it, on the best, the latest, and the greatest technology today, you are falling behind.
That’s a simple fact.
Why? How? Well, 75 million Americans shop online these days (Runaway Riot). Even Forbes noted in a blog, How Small Business Owners Are Wrecking Their Own Chances Of Success, written by Erika Andersen, “Many small business owners are still not adopting modern technology and marketing approaches” (Forbes). Read more
Although it may seem like good business sense to lower your prices as a result of competition, this will often hurt your business. In addition to hurting your margin in the short term, the price slashing will actually make it difficult to raise your prices back to their regular rates in the long run.
Here are some great suggestions for competing with low price competitors: Read more