It’s not that small businesses don’t want to have products that would help their operations grow; it’s that they often don’t have the resources. According to the U.S. Small Business Administration, small business comprises 99.9% of all businesses throughout the country. That means if you’re a B2B (business-to-business) company, your primary focus is going to involve small businesses. Read more
The evidence is clear: happy employees are good for business.
“Scientists have found that if you boost someone’s happiness, you boost their productivity 12-25% or more,” said Scott Crabtree, founder Happy Brain Science. And while heightened productivity may be a major motivator for employers to get to the bottom of employee happiness, it’s not the only reason. In the podcast Live Happy Now, Crabtree said: “Our brains work better, we’re healthier, we live longer, etc.,” Read more
If You Assume Your Business Is Safe Against Hackers, They’re Already Knocking at the Door (and These 5 Tips Could Save You Thousands)
It’s beginning to feel as though every time we wake up and turn on the news we expect to see some report about another hack compromising hundreds of millions of consumers’ data, crippling businesses, or creating other types of havoc. Many small to mid-sized businesses don’t take the threat of hackers as seriously as they should, and this could be due, in part, to the fact many of the victims covered by national and international media outlets are large, international corporations. Read more
What Does Your Brand Mean to You? If You Don’t Know, Why Would Your Customers Care?
Customer experience is, arguably, one of the most important factors that can make or break a small business. If the customer experience is poor, most likely that business is going to flounder and, ultimately, fail. Eighty percent of small business fail within the first 18 months (Forbes), and many for some common reasons. One of those is poor brand development.
If the customer experience is positive, the reputation of that company expands and develops a positive brand.
While there are certainly international conglomerates that seem as though they couldn’t care less about customers and their experiences, small businesses thrive or fail based on what their customers experience, report, and say, even if they don’t say it to the company itself. Read more
Name one business that became a successful simply on the efforts of one individual. If you can’t name any, there’s a good reason for that; successful teams are built on the foundation of many people.
The old adage, ‘There is no I in team,’ is well known.
Therefore, collaboration is an essential component of successful team building. With modern technology, it’s possible to build a team from outside your narrow geographical region, but if you are not using the right tools, your team might be missing its mark. Read more