New Google research shows that local searches lead 50% of mobile users to visit stores. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Further, what Google found was that four out of five people surveyed used search engines to conduct local searches. So what does that mean for small businesses? Well, local searches are what customers are doing to find local businesses! Read more
Although it may seem like good business sense to lower your prices as a result of competition, this will often hurt your business. In addition to hurting your margin in the short term, the price slashing will actually make it difficult to raise your prices back to their regular rates in the long run.
Here are some great suggestions for competing with low price competitors: Read more
Every business falls into a sales slump. But that doesn’t mean that you have to wait it out. Here are ten proven methods for boosting your sales and shaking off that slump.
1) Focus on Your Customers
Start by getting in touch with your customers and asking them questions about your product or service. By asking your customers and potential customers what they like and dislike about your business specifically as well as about your industry in general, you will be better prepared to give them what they want. You can also use that information to make all of your advertising more effective. Read more
Nobody likes to make a cold call. Working with a hot lead – that’s fun. Working with a warm lead? That’s not too bad, either. But cold calling? Some people would prefer a trip to the dentist.
The question is: is cold calling a waste of time, or does it actually work? According to Paul McCord, one of the most knowledgeable sales strategists in the business, most prospects are on the defensive when they take your call, which is not a good place to start. Read more
It’s no secret that referred customers make better customers. They cost less to acquire because they are already pre-sold on your services. They are less price resistant because someone they trust referred them. They tend to be more understanding and easy to please. And since they were referred to you, they are more likely to refer others. If you want to get more small business referrals from customers, here are some key strategies for designing your own referral marketing system. Read more