It’s not that small businesses don’t want to have products that would help their operations grow; it’s that they often don’t have the resources. According to the U.S. Small Business Administration, small business comprises 99.9% of all businesses throughout the country. That means if you’re a B2B (business-to-business) company, your primary focus is going to involve small businesses. Read more
What Does Your Brand Mean to You? If You Don’t Know, Why Would Your Customers Care?
Customer experience is, arguably, one of the most important factors that can make or break a small business. If the customer experience is poor, most likely that business is going to flounder and, ultimately, fail. Eighty percent of small business fail within the first 18 months (Forbes), and many for some common reasons. One of those is poor brand development.
If the customer experience is positive, the reputation of that company expands and develops a positive brand.
While there are certainly international conglomerates that seem as though they couldn’t care less about customers and their experiences, small businesses thrive or fail based on what their customers experience, report, and say, even if they don’t say it to the company itself. Read more
Organically Make Your Email List Bloom … with the Ideal Combination of Ingredients!
What’s the most effective way to generate solid leads and sales through an email list? Well, you do this by growing an organic list rather than purchasing one or simply having people sign up with their email address “just because” or to get a free gift card or something (though, as we’ll discuss later, promotions can be a powerful hook when used in conjunction with other methods).
Too many times people will use a ‘junk email’ account when signing up for ‘lists’. This could be an email address they don’t use very often, something that can capture what they consider to be junk mail so they don’t need to be overrun by spam. That isn’t going to do you or your business any favors.
The most effective way to make your email list grow and help your bottom line numbers increase is to be organic with it. Read more
AI Transforming Prospects into Clients: Is It Magic … or Good Sense?
10 years ago the topic of Artificial Intelligence was still more science-fiction than reality. Even though most people would think of AI as involving intelligent robots performing a wide range of everyday tasks for most humans (and walking among us -think of the film I, Robot, for example), it is and has always been far more encompassing and integrated than most people might ever have realized.
Artificial Intelligence surrounds almost every aspect of life already, from devices that respond to your commands to play music at home, search for the best restaurant in town, or even give you directions to a new destination. Read more
Getting ‘Smarter’ with Your Office
How ‘smart’ is your office? Let me rephrase that … how technologically smart is your office? Innovation is a powerful force in the business world and if you’re not capitalizing on it, on the best, the latest, and the greatest technology today, you are falling behind.
That’s a simple fact.
Why? How? Well, 75 million Americans shop online these days (Runaway Riot). Even Forbes noted in a blog, How Small Business Owners Are Wrecking Their Own Chances Of Success, written by Erika Andersen, “Many small business owners are still not adopting modern technology and marketing approaches” (Forbes). Read more