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How to Market to Generation Y

WHAT IS GENERATION Y?

Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, Net Generation, Echo Boomers, describes the demographic cohort following Generation X. There are no precise dates for when the Millennial generation starts and ends, and commentators have used birth dates ranging somewhere from the mid-1970s to the early 1990s. However, as it is generally agreed upon that Generation X ended in the early 1980s, Generation Y most probably covers the 1980s decade alone (Generation Z having claimed from the mid 1990s onwards). ~Wikepedia

MOMMY BLOGGERS

You may not know it, but young mothers, teens and college undergrads comprise one of the most highly sought after marketing segments: Generation Y. Generation Y is the largest population in the history of the United States, and currently has the highest consumer confidence due to their consistent spending habits (despite the recession). Generation Y also sets the current trends for the US, and is now famous for the mommy bloggers, a group of bloggers who are known for spreading the word on the products and services that they love. Here are some key strategies for marketing to this important generation.

In order to market to Generation Y, you have to reach out to those members of the Generation whose voice is the loudest. Find those bloggers who provide a voice for your particular niche, and reach out to them. Offer to guest blog for them, or propose an affiliate marketing package. These bloggers are ultimately interested in spreading the word about quality, and if your product or services are great, they should have no problem spreading the word about you.

GET ON THE NETWORKS

In addition to spreading their thoughts on blog, Generation Y share content on social networks. A Facebook fan page is a great place to begin this viral process. Use your Facebook Fan Page to engage your audience through your circle of “friends,” and ask them to help spread the word. You should always be active on your Fan Page, letting your followers know what you’re up to, and link your content to each other and to pages you’ve created on other social network portals. And for extra marketing power, share some exclusive content with just a handful of your fans so they can spread it as an extra-special sneak peek.

GO GREEN

Generation Y is also known for spending money in what they believe in, buying according to what they feel is best for the world and the environment. A popular trend in business nowadays is to “Go Green.” To Go Green, a business must adopt more sustainable and eco-friendly business practices. To start your green journey, simply take a good look at what your company consumes, and find way to recycle, reduce, and reuse. Switching to a VoIP phone system could help your company go green as well.

GO MOBILE

Without a doubt, everything you do on the web has to be phone-friendly, as Generation Y never leaves home without their cell phones, and uses Geotags to notes where they are and what they like. And as geo-gaming applications like Foursquare and Gowalla become even more popular, expect to see more opportunities to advertise to Generation Y.

GET ON TWITTER

Finally, in order to successfully market to Generation Y you need to keep up on trends, and the best place to do that is Twitter. Twitter is a social networking and micro-blogging service that allows users to post 140-character updates called Tweets in a constant stream of communication. When you follow other people on Twitter, you see their tweets. Businesses also use Twitter to periodically update their customers on the sales and other types of special offers that are available to them each day.

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