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Marketing Your Business

How to Deal with Low Price Competitors

How to Deal with Low Price Competitors

Although it may seem like good business sense to lower your prices as a result of competition, this will often hurt your business. In addition to hurting your margin in the short term, the price slashing will actually make it difficult to raise your prices

10 Tips to Boost Your Sales Now

10 Tips to Boost Your Sales Now

Every business falls into a sales slump. But that doesn’t mean that you have to wait it out. Here are ten proven methods for boosting your sales and shaking off that slump. 1) Focus on Your Customers Start by getting in touch with your customers and

Cold Calling is a Waste of Time

Cold Calling is a Waste of Time

Nobody likes to make a cold call. Working with a hot lead – that’s fun. Working with a warm lead? That’s not too bad, either. But cold calling? Some people would prefer a trip to the dentist. The question is: is cold calling a waste

Great Tips on Getting More Referrals

Great Tips on Getting More Referrals

It’s no secret that referred customers make better customers. They cost less to acquire because they are already pre-sold on your services. They are less price resistant because someone they trust referred them. They tend to be more understanding and easy to please. And since

How to Market to Generation Y

How to Market to Generation Y

WHAT IS GENERATION Y? Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, Net Generation, Echo Boomers, describes the demographic cohort following Generation X. There are no precise dates for when the Millennial generation starts and ends, and commentators have used birth

How to Make a Difference with Cause Marketing

How to Make a Difference with Cause Marketing

It used to be that if you wanted to make a difference, you had to join a nonprofit organization. But if you wanted to make money, you launched a business instead. These days most nonprofits are being run like start-ups, traditional companies are built around

How to Market Your Business on Mobile Devices

How to Market Your Business on Mobile Devices

Mobile devices are overtaking PC’s as the most searched. That is why it is very important for you to recognize that you might be missing out on a big opportunity if you are not advertising on mobile devices. There’s no denying that smartphones and other