Using Video to Market Your Business
Video engages people in a way that photos and text alone can't. For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing.
Video connects customers on a deeper level because it covers and reaches out to different types of learning styles: the visual where people learn by reading or seeing demonstrations of a product or service and the auditory where people connect by listening to audio.
Videos also help sites show up higher on the search engines. Browsers and search engines are becoming savvier and are spending less time reading endless web pages of text. Instead, they are picking up on keywords tagged on videos appearing on sites.
Here’s what you need to keep in mind when using Video to Market your product or service:
Brevity
Videos should be short and to the point. Prospective customers often know little or nothing about you; they simply want to know who you are, what you do, and most importantly, what's in it for them. So give them the message in less than two minutes.
Value
Every video you offer needs to include something of value for the viewer, whether it is a tip, resource or just a laugh for the day. You shouldn't record video just for the sake of having video.
Tags
Use relevant keywords in the video titles and descriptions when you upload them to sites like YouTube. Search engines will find it much easier to index your video file. Finally, give your video file a relevant name so it will show up better in search-engine results. The file name should be understandable and relevant to what your customer is looking for. For example, if your prospective customers are interested in VoIP, you should include Hosted VoIP PBX in your tags.
Your URL
Finally, at the end of all your videos, always show your URL in a legible font.
