How to Market Your Business with Social Media
Social Media is a communication tool that allows businesses of all sizes to get the word out about their product or service, as well as boost brand awareness, build loyalty, or attract and retain customers. You want to use Social Media to increase your visibility, improve your search engine results, and drive more traffic to your company's website. Here are some key tips to help you make the most of Social Media:
1) Create a Facebook Fan page.
Facebook is a great place to begin the viral process. Facebook allows business-to-consumer companies to reach out directly to the kinds of people who like what they are offering. Use your Facebook Fan Page to engage your audience through your circle of friends, and ask them to help spread the word. And always be active on your Fan Page and let your followers know what you're up to. Create a company fan page by following the steps on Facebook. Then ask customers and others to ‘like’ your fan page. This can increase your value in SEO(Search Engine Optimization) and make you rank higher on Google.
2) Get on Twitter Now
Twitter is a social networking and micro-blogging service that allows you to post 140-character updates called Tweets. When you follow other people on Twitter, you also see their tweets. The most popular way that businesses use Twitter is to periodically update their customers on the sales and other types of special offers that are available to them each day. Since Twitter provides a constant stream of communication, your customers will realize that your business is a consistent source of value.Your blog is an information resource or “hub” that focuses on your niche. Strong blog content inspires conversation and drive readers to comment, share, or engage. When you blog, tap into your own experience, and offer a unique perspective. And don’t be afraid to be controversial. Controversy often inspires response.
4) Always Link to your other Social Media Portals
Finally, always use multiple social media portals and link to them. You need to provide consumers with multiple branded online destinations, including a LinkedIn profile, a YouTube channel, and a Flickr profile (for pictures). You can also use a service such as Hoot Suite or Social Office Suite to connect your portals and monitor your followers’ activity all in one place. Along with Klout, these types of tools are also handy for tracking who exactly is engaging with your brand and how.
